AP Signs on With TACODA

  • May 10, 2004
The Associated Press has signed an agreement to use the ASP version of TACODA Systems' Audience Management System to learn more about users who access news stories and multimedia on the 400-plus Internet sites served by the AP's hosted news service.

AP is the 15th major media company to choose TACODA for its behavioral targeting and audience management. The TACODA system tracks and identifies specific audience segments that can appeal to different types of advertisers. AP news content is transmitted to more than 15,000 news outlets with a daily reach of 1 billion people worldwide.

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