AdOutlet Taps Into Users’ Minds

  • January 1, 2000
This could be a marketer’s dream-come-true. Ever wondered what was on the minds of Internet users? AdOutlet released a study revealing what users were thinking about the most. AdOutlet (, a New York City-based e-commerce solution company, asked about 160 people to keep diaries of their thoughts for one week and uncovered this: The average man thinks about sex far less than the average woman - 35 minutes a day compared to 87 minutes a day. The survey also found that men spent about five times as much time thinking about household chores than they do about romance. Women spend most time thinking about health issues, followed by sex, family, career and romance.
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