Ford Motor is nothing if not timely in its choice of celebrity endorsers for its close-of-year clearance sales and promotions. The automaker has signed newly minted "American Idol" winner Taylor Hicks
to a deal in which the crooner will perform the song "Possibilities" in a new commercial to promote Ford's "Drive on Us" year-end marketing initiative. "Taylor Hicks is living the American dream, and
we're excited to be a part of his journey to stardom," said John Felice, Ford brand general marketing manager. "It's a bold move to audition for 'American Idol,' and it takes talent, hard work, and
confidence to win. That's why Taylor is such a great fit for Ford." The 60- and 30-second television and radio spots will begin airing locally and nationally on June 15. Print executions featuring
Hicks will debut nationally in USA Today
and major newsweeklies. Ford's "Drive on Us" promotion runs through July 31, and is available in most major markets. The promotion includes zero percent
financing on nearly all 2006 Ford models; in addition, customers will pay $0 for gas, E-85 or diesel fuel through the end of the year, along with other benefits.
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