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New Marketing Boss At Frito-Lay Named By New CEO

  • Ad Age, Thursday, June 29, 2006 12 PM
Frito-Lay North America has a new chief marketing officer, who was named right on the heels of the company naming a new chief executive officer. The new CMO, Jaya Kumar, was named to his post yesterday by new CEO Al Carey. Kumar fills a role that has been vacant since Stephen Quinn's departure to Wal-Mart Stores last September. When Quinn left, the CMO responsibilities were split between Kumar--who was named group vice president-insights, innovation and shopper marketing--and Lora DeVuono, group vice president-branding and advertising. DeVuono resigned last week to spend more time with her family. She is expected to work for Frito-Lay parent company PepsiCo on a project basis--unless Mr. Carey, with whom she has a long-standing relationship, persuades her to return.



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