Quick on the heels of its new baseball-themed ad campaign, Chevrolet is jumping feet first into this week's All-Star baseball game with a wide range of promotions and tie-ins that include sweepstakes,
giveaways and an array of fan activities. The game will be played Tuesday night in Pittsburgh, and Chevrolet's involvement begins with a fleet of more than 100 E85 Ethanol-compatible Avalanches,
Suburbans, Tahoes and Impalas that will be available for use by Major League Baseball. The vehicles will be wrapped with a gold Chevrolet bowtie and an All-Star Game logo. "The objective is to make a
solid connection with the game and fans," said Philip Caruso, national promotion manager,Chevrolet. The initiative marks the automaker's second year of a three-year, multi-million-dollar agreement
with MLB's All Star Game property. This year's promotions are tied to a baseball-themed advertising campaign, which broke with national TV ads over the Fourth of July weekend. The commercials
acknowledge, with a wink, the ways in which baseball and Chevrolet have changed over the years.
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