A new, national promotion by package delivery service DHL will honor baseball's greatest players and give fans a chance to vote on their favorites. The initiative, dubbed "Hometown Heroes," is an
extension of the company's role as the official express delivery and logistics provider of Major League Baseball. The plan calls for each of MLB's 30 teams to nominate five players from its history
who best represent each teams' accomplishments, character and leadership. Fans will then vote on their favorites from July 18 through Sept.17. The official winning roster will be unveiled prior to the
playoffs in September. The effort will be supported by a TV spot entitled "Sports Bar," in which DHL representatives deliver sports memorabilia to a real Los Angeles-based sports bar, and the
bartender must decide which of his current items needs to be moved. That leads to a debate in which the pieces hanging on the wall argue about which of them accomplished the most. For example, a
plaque of Babe Ruth says, "What am I, chopped liver? I hit 714 home runs."
advertisement
advertisement
Read the whole story at Brandweek »