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Search Engines Battle For MySpace

MySpace wants a search engine--which means that Google, Yahoo, and MSN are now battling to land the massive job. Last year, Google and Microsoft had to duke it out for AOL's search services. This could be twice as huge: Just last week, Hitwise announced that MySpace became the most popular site on the Web, commanding nearly 5 percent of all visits. While News Corp. doesn't disclose how much of Fox Interactive Media's revenues come from the social-networking site, Business Week says banner revenues are in the neighborhood of $100 million. One former Yahoo executive estimates that given its power as an affiliate, MySpace could account for 25 to 35 percent of the revenues it generates for its search partner. That said, searches conducted on MySpace aren't necessarily commerce-related.

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