The strong online ad market propelled second-quarter revenue at digital marketing company aQuantive to $105.6 million--marking a 37 percent increase from the second quarter of last year, the company
reported Tuesday. Earnings totaled $12.3 million, or 15 cents per share--up from last year's $7.8 million, or 11 cents per share.
The company's digital marketing services division,
Avenue A/Razorfish and U.K.-based DNA--which aQuantive acquired last December--accounted for the majority of the company's second-quarter revenue. The digital marketing services units accounted for
$64.1 million revenue--up 33 percent from $48.3 million in the second quarter of last year.
Revenue at Atlas, most of which comes from ad-serving, grew to $29.7 million--up from $22.5 million in
the second quarter of last year. aQuantive's digital performance media unit, DRIVEpm, MediaBrokers and Franchise Gator, took in $11.9 million revenue in the second quarter--almost double last year's
$6.5 million for the quarter.
For the year, the company forecast revenue of between $420 million and $430 million.
Online ad network ValueClick also reported strong quarterly results
Tuesday. ValueClick's revenue rose to $130 million--$10 million above the company's previous guidance range of $118 million to $120 million. Revenue also increased 138 percent from last year's second
quarter--but ValueClick made significant acquisitions since then, including the September acquisition of ad network FastClick.
ValueClick's net income for the second quarter came to $14.4
million, or 14 cents per share--up from last year's $6.8 million, or 8 cents a share.