Ford Motor is turning to singer Kelly Clarkson of "American Idol" fame and country music star Toby Keith to help market its cars to music fans. The plan calls for an extensive sponsorship of the
singers' concert series--including special promotions that go far beyond traditional signs and banners, such as car giveaways and special Web sites where users can view live concert footage. "The
dealers have bought into the promotion, and we're giving a vehicle away at every single concert," says Crystal Greene, Ford's coordinator, sponsorships and alliances. "In some markets, we're giving
away a Fusion. In others, we're giving away a Mustang." Also, on the Kelly Clarkson concert tour, Ford vehicles are displayed on site, as well as in two interactive tents. In one tent, concertgoers
learn how to scratch records and get their sounds burned onto a CD. In another, they can lip-synch to one of Clarkson's songs. Participants then receive a special code to use on the Web site, where
they can watch themselves integrated into a music video singing in front of Clarkson's band. On Toby Keith's tour, Ford will show a company-produced video before each concert that shows him doing
stunts using a Ford F-Series trucks. The video will be a main part of the singer's "Hookin' Up and 'Hangin' Out Tour," which kicks off Aug. 11 in Cleveland.
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