• Ad Age, Friday, August 4, 2006 1 PM

Neither Toyota nor Chrysler will cave in to a right-wing pressure group and yank their ads from a show it doesn't like. The Parents Television Council has been pushing the auto giants to end their sponsorship of FX Networks' "Rescue Me." The PTC sent letters to both advertisers asking them to withdraw from the show. When they refused, it issued press releases condemning them. But a Chrysler spokeswoman says the company's vp of communications faxed a letter to the fringe group saying the show was part of a broad media buy to reach diverse audiences. Says the missive: "We do this not with the intent to offend, but with an appreciation for diversity in consumer viewing preferences. It is also important to remember that the American consumer has the ability to turn on or off TV shows, as do PTC members."

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