The current ad campaign for Apple computers shows two men who are supposed to be new computers emerging from their boxes. One is dressed in a suit, and says it will take him a long time to get set up.
The other is dressed much more casually, and says he can get going in no time at all. The latter is supposed to be an Apple Mac, while the other, stodgy and slow, is a PC. The spot illustrates what
Apple has come to mean in the minds of consumers. It was the cool kid in school that everyone wanted to be. These were mavericks, innovators--creative free spirits who seemed to fit the West Coast
counterculture as much as the entrepreneurship of Silicon Valley. That was especially true after the company introduced the phenomenally successful iPod. But now the
Independent of London says
the image may be fading in the face of court cases, faulty products and bad PR. "Could the unthinkable be coming to pass?," the newspaper asks. "As David has become Goliath, has Apple lost its cool?
advertisement
advertisement
Read the whole story at The Independent »