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Nissan Marketing Boss Departs For Hyundai

  • Ad Age, Friday, August 4, 2006 1:15 PM
Nissan Motor Corp. will soon be shopping for a new chief global marketing officer. Steve Wilhite, vp, global marketing at Nissan Motor Corp., quit his job to join Hyundai Motor America as COO. Hyundai declined comment on Wilhite, but acknowledged that an announcement regarding a new COO was forthcoming. The job has been vacant since Bob Cosmai resigned in January. Wilhite is a highly regarded marketer, having joined the ranks of the elite during his nine years at Volkswagen of America, where he was instrumental in its turnaround in the mid--to-late 1990s. He left VW in early 1999 for a short tenure with Apple before joining Nissan North America in 2001 as vp marketing

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