FamilyFun Mag, Disney Online and Sony Launching Mobile DVD Dream System

  • April 21, 2004
FamilyFun magazine and a pair of its Walt Disney Company siblings (Radio Disney, Disney Online) have teamed with Sony Electronics to promote the launch of the company's new Mobile DVD Dream System. Disney was the only media group chosen by Sony for the program, which will run through July 2004.

Promotional support includes a four-page Sony insert in the May and June/July issues of Family Fun and a mini-site featuring the Dream System at The promotion also includes a sweepstakes in which consumers can win a Dream System by answering a series of questions about in-car DVD systems.

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