Citysearch Strikes Up Paid Listing Deal With Overture

  • May 13, 2004
Citysearch, a local search service announced an agreement yesterday with Overture Services. Under the terms of the agreement, Citysearch will integrate Overture's sponsored search listings into select cities and categories where Citysearch has available ad inventory such as home services, professional services, and medical specialists. Overture's contextually relevant sponsored search results will also appear on the Citysearch site above its editorial listings, under the heading "Sponsored Results."
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