• Brandweek, Thursday, August 10, 2006 11:30 AM

The U.S. Olympic Committee unveiled a list of 36 sponsors and 33 licensees that have already signed on to support teams, athletes and the Committee in preparation for the 2008 Summer Olympic Games in Beijing, reports Brandweek. Although other sponsors and licensees are still to be added, the current roster includes a virtual Who's Who of corporate America: 51% are in the consumer packaged-goods industry; 37% are service businesses, and 11% are largely business-to-business firms. And, says the USOC, corporations are responsible for more than 85% of its funding. Further ahead, three cities in the U.S. are possible sites for the 2016 Games: Chicago, San Francisco and Los Angeles--but "we're still working on the larger question of whether or not we'll proceed with the U.S. bid," says spokesman Darryl Seibel. "If we do, we have set the end of March 2007 as the time frame to have the U.S. city selected."

Read the whole story at Brandweek »