If you went to college, you probably remember the school newspaper as the publisher of everything from sorority news to sex surveys--along with ads for happy hours at the village pub, writes Gary
Robertson in the
Richmond Times-Dispatch. "It was mainly news about you, the college student, and everybody you knew," he says. But now a major communications company has bought a college
newspaper, "and people are wondering if this is the start of something big." He refers to Gannett Co.'s buyout of
FSView & Florida Flambeau, the student newspaper of Florida State University.
He also asks why a media conglomerate such as Gannett would want a college newspaper--and then answers his own question: "Maybe what most of the media wants these days: access to a young demographic
with money to spend."
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