Around the Net

Telemundo Barricades The Hispanic Upfront (AdAge)

  • , Tuesday, May 18, 2004 12 AM
A week of Hispanic TV upfront presentations kicked off yesterday with a little guerrilla marketing as NBC-owned Telemundo enlisted teams to place white barricades in front of media agencies' New York offices to call attention to the Spanish-language TV network.

Read the whole story at »

Next story loading loading..