• The New York Times, Wednesday, August 16, 2006 11:45 AM

"Those consumers who prefer their entertainment unbranded--that is, without the products, logos and other trappings of advertisers embedded in the content--are in for a disappointing decade," writes Stuart Elliott in The New York Times, citing a new report. The study, from PQ Media, predicts that marketers will keep placing products wherever they can: movies, TV, radio, Web sites, videogames, lyrics, newspapers and magazines, and even the plot of novels. "As technology enables consumers to avoid or skip over ads, by using devices like digital video recorders or iPods, marketers are trying to restore the balance in their favor by placing ads where consumers cannot miss them," Elliott notes. The study covers the United States and 14 other countries. This is the first time PQ has compiled data about or forecast product placement trends overseas.

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