Sara Lee Food & Beverage has selected TBWAChiatDay, Los Angeles, as its ad agency of record for the Hillshire Farm brand, following a review. TBWAChiatDay will become agency of record for several
brands under Sara Lee Food & Beverage, including Jimmy Dean, Ball Park, Sara Lee and Senseo. The agency will aid in strategic development and execution of U.S. advertising for Hillshire Farm brand
products, including lunch meats, sausages and other meat products. It will also be responsible for TV, radio, print and outdoor advertising. Starcom handles the media buying.