• DM News, Thursday, August 17, 2006 12:31 PM

Recipients opened email messages from restaurants more than any other industry for the first six months this year, according to the Harte-Hanks Postfuture Index, a comparative aggregate of 4,300 business and consumer email campaigns. Restaurant open rates of 167.7 percent included pass-along and reopened email. The industry also had the highest click-through rate of 57.7 percent. The 13 industries in descending order of click-through rates were: restaurants (57.5 percent), publishing (55.6 percent), pharmaceutical (23.8 percent), travel and hospitality (23.4 percent), conference events (14.2 percent), financial services (11 percent), technology (10.9 percent), government (9.5 percent), insurance (9.5 percent), consumer packaged goods (8.6 percent), entertainment (8.1 percent), retail (6 percent) and automotive (5.7 percent).

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