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Rich Media Enriching PC Ads (USA Today)

  • , Wednesday, February 25, 2004 12 AM
While banner ads have become passé and pop-ups a nuisance, the use of so-called rich media ads is poised for rapid growth, industry experts say. Rich media combines animation, video and sound with interactive features. The big growth driver: 43% of PC users, or 51 million individuals, now connect to the Internet from U.S. homes via a broadband connection necessary for swift downloading of dense video and music digital files, according to Nielsen/NetRatings.

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