• August 31, 2006

MEDIA magazine has selected finalists for its 2006 Creative Media Awards, which will be held Wednesday, Sept. 27 at the New York Marriott Marquis. The event, the third year MEDIA has recognized creativity in media planning, buying, research and strategy, will honor media agencies, their clients and media partners in 17 categories. The finalists include:

BUSINESS MEDIA

Agency: Bradley and Montgomery
Client: Chase Commercial Banking

Agency: Cossette Media
Client: BuildDirect

Agency: Slack Barshinger
Client: GlobalComm

CONSUMER MAGAZINES

Agency: Fallon
Client: Citi

Agency: OMD
Client: The North Face

Agency: Starcom USA
Client: Playtex

NEWSPAPERS

Agency: Fallon
Client: Citibank

Agency: MindShare
Client: Radikal Newspaper

Agency: MindShare Canada
Client: Gillette Canada

ONLINE MEDIA: BRANDING

Agency: AOL
Client: Unilever/Dove

Agency: MindShare
Client: Axe

Agency: Viewpoint
Client: Toyota

ONLINE MEDIA: SEARCH

Agency: Avenue A/Razorfish
Client: Topamax

Agency: Outrider
Client: Sears

Agency: RPA
Client: Honda/Element

E-MAIL

Agency: Kel & Partners
Client: Centive

Agency: Only Natural Pet Store
Client: Only Natural Pet Store

Agency: Spafax Canada Inc.
Client: Air Canada

OUTDOOR OR PLACE-BASED MEDIA

Agency: Crispin Porter + Bogusky
Client: Virgin Atlantic Airways

Agency: RPA
Client: Honda/Element

Agency: The Richards Group
Client: Greyhound Lines, Inc.

RADIO

Agency: MediaVest
Client: Procter & Gamble/Gain

Agency: MindShare
Client: Novartis Consumer Health

Agency: OMD
Client: Coty/Shania by Stetson

TELEVISION

Agency: Blaine Warren Advertising
Client: Air Force Reserve

Agency: AOL
Client: AOL

Agency: RPA
Client: Honda/Fit

INTERACTIVE/ENHANCED TV

Agency: GM Planworks
Client: Hummer

Agency: OMD
Client: GE

Agency: The Richards Group
Client: Go RVing

MULTICULTURAL MEDIA

Agency: AOL
Client: Ford Motor Co.

Agency: TM Advertising
Client: American Airlines

Agency: Zoom Media & Marketing and MediaCom
Client: GlaxoSmithKline/Nicorette

NEW/EMERGING/EXPERIMENTAL MEDIA

Agency: 2Advanced Studios
Client: Motorola

Agency: OMD
Client: Visa

Agency: Zoom Media & Marketing and MediaCom
Client: HBO/"Entourage"

BRANDED CONTENT/PRODUCT PLACEMENT

Agency: McKinney & Silver
Client: Oasys Mobile

Agency: MindShare
Client: Unilever/Dove

Agency: The Richards Group
Client: Florida Department of Citrus

RESEARCH/CONSUMER INSIGHTS

Agency: Maxus
Client: Church & Dwight/Trojan

Agency: MindShare
Client: BP

Agency: OMD
Client: OMD

MEDIA PLAN

Agency: Crispin Porter + Bogusky
Client: Slim Jim

Agency: OMD
Client: HBO/"Entourage"

Agency: The Richards Group
Client: Fruit of the Loom

COMMUNICATIONS CHANNEL PLAN

Agency: Crispin Porter + Bogusky
Client: Slim Jim

Agency: MediaVest
Client: Procter & Gamble/Crest

Agency: TM Advertising
Client: Nationwide

CREATIVE

Agency: Genex
Client: Acura

Agency: MediaVest
Client: Procter & Gamble/Febreze

Agency: Zoom Media & Marketing and MediaCom
Client: GlaxoSmithKline/Nicorette