The Magazine Publishers of America has launched a pilot program to supply free one-year electronic magazine subscriptions to selected students at five colleges, the group said Thursday. Publishers
will send electronic editions of magazine titles to the e-mail inboxes of what the MPA hopes will ultimately be 4,000 to 5,000 students. Potential readers will need to opt-in to receive the
subscriptions, which deliver the same text, photos and advertising found in the print editions. The five participating schools and the respective magazine titles they will receive are: Johns Hopkins
University Paul H. Nitze School of Advanced International Studies (
Foreign Policy); Northwestern University Kellogg School of Management (
BusinessWeek); Parsons The New School for Design
(
Elle); USC School of Cinema/Television
Premiere; University of Notre Dame Computer Science and Engineering Division (
Popular Mechanics). The electronic editions of the
participating magazines were published and delivered in a digital format by Zinio. --Tom Siebert