• Media Life, Friday, September 15, 2006 11:48 AM

For a long time, Univision could do no wrong, and if it did, the Spanish-language network was so large it didn't matter. But now it does: While Univision is still the No. 1 Spanish-language network--and the fifth-largest overall--the fall season is a concern. Univision's prime-time lineup offers little in the way of new or innovative programming, and this comes at a time when competitors like Telemundo are on the rise. That net has been especially aggressive in beefing up programming, focusing on original fare it produces in the U.S. or Mexico--including an upcoming version of parent NBC's "Deal or No Deal." Univision is "probably being a bit complacent," says Teddy Hayes, vp of media services at Los Angeles-based La Agencia de Orci. While it isn't in danger of falling from No. 1, there is a real risk that if it doesn't improve program offerings soon, ratings could seriously tumble.

Read the whole story at Media Life »