Sherman's Travel Luxe Mag Launches, Targets Upscale Women

  • September 19, 2006
CEO and online publisher James Sherman launches Sherman's Travel today. The publisher's eponymous Web site runs deal reviews and recommendations and offers a free weekly e-newsletter that boasts 3.5 million subscribers. The print spinoff, Sherman's Travel, will launch with a 200,000 rate base. Sherman's Travel targets 35- to-54-year-olds with a household income of $75,000-plus, skewed largely female. It aims for travelers who seek four- and five-star values, but want value for the dollar. Sherman's Travel will publish quarterly through 2007, then plans to bump up to a bimonthly frequency in 2008.

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