General Motors has made two major agency changes, shifting lead agency chores on its corporate ad account to Deutsch/LA and moving approximately $750 million in European media duties to Aegis Group.
London-based Aegis confirmed that its media operations added buying and planning for brands--including Chevrolet, Saab and Vauxhaul/Opel. The incumbents were Interpublic Group's Universal McCann and
Initiative. Billings on the assignment were undisclosed, but through the first six months of this year, GM spent more than $100 million on its corporate branding initiatives, per Nielsen Monitor-Plus.