Online ad optimization firm Poindexter Systems, Inc. has released an updated version of its SmartServe ad serving tool for trafficking, campaign management, and reporting. This latest iteration
features a Utility Computing component and can be integrated into the company's Progressive Optimization Engine (POE) product suite. By employing Content Distribution Networks including Akamai,
Mirror Image Internet and Speedera, processing and content delivery occurs immediately adjacent to the viewer, with no call to a central set of servers required. Poindexter advertiser clients
include America Online, American Express, Continental Airlines and T-Mobile.
