• Promo, Wednesday, October 11, 2006 1 PM

Little Debbie--the snack-food brand with 50 varieties--and NASCAR are teaming up in a promotion on LittleDebbie500.com that gives viewers a chance to win prizes if they correctly answer a question at the end of an online commercial. A viral component lets players increase their chances of winning by giving them one additional entry form for each referral. The promotion, which features 1,500 prizes, includes 500 grand prize limited-edition Little Debbie Ford diecast cars; 500 first-place prizes of Little Debbie Ford remote control cars and 500 second-place prizes of Little Debbie race packs, including a seat cushion, a Little Debbie racing hat, and a set of small binoculars. The ad features driver Ken Schrader munching on Little Debbie snacks. At the end, he asks viewers: "What delicious Little Debbie Snack was I enjoying in the commercial?" Little Debbie is made by McKee Foods. P-O-P supports are part of the marketing effort.

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