Walt Disney Co. yesterday opened Disney Vault 28, a store featuring upscale designer fashions that it hopes will fare better than its divested, mass-market Disney Stores. Vault 28 will be stocked with
two new Disney brands, Kingdom Couture and DV28, as well as fashions from celebrity-favored designers, such as Chip & Pepper, Paige Premium Denim, Tarina Tarantino and Red Monkey. A pair of jeans
costs close to $200. A King Baby leather belt with a skull and crossbones runs $900. Alice in Wonderland-printed panties designed by Kidada Jones, daughter of Quincy Jones, run $32.
Disney Vault 28 is located in Downtown Disney, a collection of shops and restaurants nestled between the Disneyland and California Adventure theme parks in Anaheim, Calif. Disney closed more than half
of its Disney Stores in 2004 and sold the remaining 313 shops to the Children's Place. It continues to operate World of Disney stores in New York, Anaheim and Orlando.
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