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UFC Lands Another Knockout For Spike

More men 18-34 tuned into Spike TV's live Ultimate Fighting Championship card Tuesday night than to the Major League Baseball playoffs on Fox. The event, broadcast from the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., pit the legendary Ken "The World's Most Dangerous Man" Shamrock against Tito "The Huntington Beach Bad Boy" Ortiz. And while Shamrock went down in the first round, the ratings were the real knockout: The net drew 4.2 million viewers, topping out at 5.7 million from 9:30 p.m.-9:45 p.m. That includes 1.6 million men 18-34, compared to 1.1 million for game one of the American League Championship Series on Fox, in which the Detroit Tigers beat the host Oakland Athletics. Overall, the event drew a 3.1 Nielsen Media Research household rating, 2.8 million homes and a 4.46 rating among men 18-49 (2.4 million) and a 6.0 for men 18-34.

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