• Ad Age, Friday, October 13, 2006 1:15 PM

New CEO August Busch IV named Robert Lachky, Anheuser-Busch's former ad chief, chief creative officer yesterday. Since 2005, Lachky had been leading A-B's "Here's to Beer" industry push, which earned him the industry's "Service Award" at the National Beer Wholesalers Association conference last month. A-B declined to confirm Lachky's new title, saying only that he was getting a new role.

It is not immediately clear how the move impacts Marlene Coulis, who succeeded Mr. Lachky as the brewer's VP-brand management. Two people familiar with the switch said they thought her role would remain largely unchanged.

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