Forbes.com has launched a new an ad campaign consisting of radio and television. This follows the company's recent launch of an online and trade ad campaign. Both ads highlight the theme:
"Something new is happening every minute of every day to impact your business ... your investments ... your opportunities to enrich your life. Forbes.com is here to help." The 60-second radio and
30-second television spots are initially running on the CBS radio network, with a heavy New York City rotation, and on CNBC, for a four-week flight ending May 28. The TV ad was produced and directed
by Jarett Bellucci; the radio ad was produced in-house; both were placed by Mediaworks. Ad spending was not disclosed.