• Promo, Monday, October 16, 2006 12:15 PM

A cyberspace version of the "most beautiful baby" contests that newspapers used to run is coming online, thanks to a new promotion by BabyGap and Kodak's EasyShare Gallery. The retailer, a division of Gap, Inc., is inviting consumers to upload photos of their children ages four and under at the KodakGallery.com/babygap microsite. Judges will narrow down the pool of entries to 20 semifinalists, made up of 10 boys and 10 girls.

Consumers will then decide the two final grand-prize winners--one boy and one girl--via online voting. The two top winners will participate in a professional BabyGap photo shoot, then be featured on window ads at their local BabyGap and in Child magazine. They will also receive $5,000 toward a college fund, a year of BabyGap clothing and a Kodak camera prize pack. Winners will be announced early in 2007. All entrants will receive personalized holiday cards from the Kodak gallery and a discount on their next BabyGap purchase.

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