Coca-Cola Enterprises, the world's largest bottler of Coca-Cola Co. products, was admittedly late to the bottled water and tea game. But recently, it has vastly expanded the portfolio of drinks it
pushes into large retail stores, mom and pop delis, restaurants and vending machines.
In addition to the well-publicized "calorie burning" Enviga green tea line, Coke Enterprises has begun
marketing Godiva Belgian Blends, a line of premium drinks touted as "more decadent than just plain coffee," several new Minute Maid drinks, Gold Peak premium iced tea, and Vault, a caffeine-laced
energy drink. The company's 2006 list of product introductions also includes grape Powerade; Coca-Cola Blak; Fanta Zero, a no-calorie soda; Dasani Sensations in berry flavor, and others. The company
has pushed particularly hard on water this year.
"We've led the country in water growth," says Bob DeBorde, vice president, general manager of the company's northeast business unit. "It's
a strong double-digit growth rate."
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