• Ad Age, Tuesday, October 24, 2006 12:15 PM

Two men who prosecutors say conspired with a secretary in Coca-Cola's marketing department to sell Coke trade secrets to PepsiCo face up to 10 years in prison and a $250,000 fine after pleading guilty in Atlanta federal district court yesterday. Ibrahim Dimson, 30, and Edmund Duhaney, 43, will be sentenced Jan. 29, 2007.

Joya Williams, the third defendant and former administrative executive assistant to a Coca-Cola global brand manager, has entered a not-guilty plea, and is set to go to trial Nov. 13. Her lawyer has filed a motion to push the trial to early next year, but the court has yet to rule on the motion.

"Those who try to cheat by taking advantage of others' hard work and creativity will face prosecution and prison," United States Attorney David E. Nahmias says in a statement.

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