The presidential campaigns and the major political parties have mostly ignored online advertising as a way to reach voters in the 2004 election -- until now. After Thursday night's debate between Sen.
John Kerry and President George W. Bush, the Democratic National Committee bought roughly $400,000 worth of ads on 50 sites, including USA Today, The Washington Post, MSNBC, The New York Times,
Salon.com, Weather.com, ESPN.com and Movieline.com, according to a report from the Pew Internet & American Life Project released Monday. The DNC also bought ads on local news sites. In a few days, it
almost doubled its entire online advertising budget for the previous eight months.
Read the whole story at Wired, October 5, 2004
»