Around the Net
A Tightwad's Guide to Ad Blockers (Wired)
Banners were a bore. Pop-ups pissed people off. So what's an advertiser to do? Put TV-style commercials on your computer screen, of course. Officially known as rich-media advertising, video ads can
appear on a Web page or can briefly take over a user's entire screen before allowing access to a site's content. Many marketers and website owners believe that watching ads is a fair exchange for free
content.
