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Wal-Mart, P&G Take Top Spots In Annual Cannondale Rating

  • Promo, Friday, October 27, 2006 12:30 PM
Wal-Mart and Procter & Gamble took the top scores in meeting consumer and shopper needs as retailers and manufacturers respectively, according to Cannondale Associates 10th annual PoweRanking Survey.

Wal-Mart held on to the top spot for the eighth consecutive year, despite a slip in points compared to last year. It was followed by Target, Kroger, Costco and Publix. Safeway, at No. 8, made notable improvement, driven by a concerted effort with its Lifestyle format and a focus on consumer segmentation. Among manufacturers, Kraft held the No. 2 spot, and brand companies such as PepsiCo, Kellogg, Unilever and Kimberly-Clark achieved high composite scores.

"This year, more than ever, the idea of collaboration is the currency of greatest value between trading partners, now that the consumer is in full control of the what, when and where of the purchase decision," says Ken Harris, Cannondale managing director.



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