• Promo, Monday, October 30, 2006 1:30 PM

Saturn last week erected three greenhouses in Washington, D.C. to call attention to its Vue Green Line, a hybrid SUV that's environmentally friendly. Visitors participated in cooking demonstrations using organic foods, as well as knitting and crocheting demonstrations that used organic yarn. Attendees were given free organic smoothies and green apples branded with the Saturn logo. Some also received a free tree seedling.

"There is so much [advertising] for consumers to consume every day, and what we're really trying to do is to be innovative, to make a lasting impression on people," says Tony Parrottino, national sales promotion manager for Saturn.

The promotion effort cost about $500,000. The company plans to use the greenhouses in tours across the U.S. next year.

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