Around the Net

Red Lobster Revamps Look, Menu

Red Lobster will serve more fresh fish, redesign its menu and offer dishes with new flavors, such as creamy honey BBQ sauce. It's all part of a multi-year repositioning to battle a perception that Red Lobster only serves fried seafood.

"In essence, we're looking to give customers fine-dining quality food at about half the price they would pay at a fine-dining quality restaurant," says Kim Lopdrup, president of Red Lobster.

The seafood chain is also testing "toned-down" plateware that moves away from the current tropical design and heavier, upscale flatware, to a possible switch from cloth to linen napkins. And last month, it launched a new "interim" restaurant prototype in North Olmsted, Ohio that features dark wood paneling and softer, warmer lights.



Read the whole story at Orlando Sentinel »

Next story loading loading..