MPG Expands In Asian Markets, Motivator Changes Course

  • November 2, 2006
MPG, the global media network of Havas Media, is increasing its presence across Asia Pacific and will be fully operational across the region beginning Jan. 1, 2007. MPG currently operates in three APAC markets; Australia, India and Japan. In 2007, the media network will also have a presence in all remaining key regional markets: China, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Korea and Taiwan.

Vishnu Mohan, CEO of MPG in Asia Pacific, will lead the expansion and the new network from the MPG regional headquarters in Singapore and will report to Alfonso Rodés Vilà, global CEO of Havas Media.

In addition, the media operation known as Motivator, a joint venture between MindShare (GroupM) and Euro RSCG Asia Pacific, will cease to operate as of Jan. 1, 2007. The Motivator brand will continue to operate in Australia and India on GroupM clients. All media clients won by GroupM through the Motivator brand will stay with GroupM and all clients of the Havas group (Euro RSCG or MPG) will be serviced by MPG.

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