The White House Office of National Drug Control Policy on Oct. 4 chose a new advertising agency, Foote Cone & Belding, to lead its $200 million-per-year anti-drug advertising effort aimed at parents
and children. The previous agency, Ogilvy & Mather, was accused of overbilling the government, but that's hardly the only controversy dogging the government's six-year-old anti-drug ad effort.
Read the whole story at BusinessWeek Online, October 5, 2004
»