Procter & Gamble hopes to build a Mr. Clean carwash in the Cincinnati suburb of Liberty, Ohio, as a test site to gather information on operations and consumer likes and dislikes. A local developer
working on P&G's behalf is battling the town over zoning changes that could stop the carwash from being built.
"They (P&G) are looking to go nationally with this concept," an industry
source says. "They want to see if there will be a return on their investment." A P&G spokesman says it has not determined whether the company would take the concept into a franchised operation, into
company-owned facilities or just brand the name, with independents buying P&G supplies and permission to use the Mr. Clean name and logo. There is currently no national chain of carwashes in the
United States.
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