• DM News, Thursday, November 2, 2006 12:45 PM

Home Depot is discontinuing two catalogs that it launched last fall in an effort to expand beyond its core brand. 10 Crescent Lane was a home-decor title targeting upscale women, while Paces Trading Company focused on high-end lighting.

"As we monitored the progress of [Home Depot's] direct business, it became apparent that Homedepot.com and Home Depot Direct catalogs were drawing the most traffic," says Home Depot spokesperson Jean Osta Niemi. Merchandise featured in the defunct catalogs will continue to be sold through those outlets.

HomeDepot.com receives 2.5 billion page views annually, and the company's overall direct business continues to grow. It is on track to reach $1 billion in sales this year, according to Osta Niemi.

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