• November 3, 2006

A story in Thursday's edition of MediaDailyNews (" Hawk Takes Final Dive, Audit Pioneer Folds Amid Market Expansion") inaccurately reported that Accenture had acquired the European assets of Billetts. In November 2005, Accenture announced the acquisition of Media Audits, a media-auditing firm that has competed with Billetts in European markets, and named its CEO Julian Spooner COO of Accenture Marketing Sciences. In May, Accenture announced the expansion of its media auditing service in the U.S. and said it was servicing more than a dozen companies, including Ford and Wal-Mart. Billetts founder John Billett says Billetts operations continue to thrive both in Europe and in the U.S. through MPMA (Media Performance Monitor America).