A new ad campaign from the National Association of Realtors is attempting to battle dour headlines about the housing market with the cheery notion that "It's a great time to buy or sell a home." The
$40-million campaign breaks today with full-page ads in
The Wall Street Journal and
USA Today. TV and radio advertising will follow early next year.
The ads argue that
historically low interest rates, a large supply of homes on the market and the NAR's forecast of rising prices next year mean that it's an ideal time to buy a home. Many independent economists,
however, predict that sales and prices may decline further. Too many homes on the market and the rapid run-up in prices has put home ownership out of reach for many consumers.
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