ChaCha.com, a search engine that features human guides, has selected Accipiter Solutions to handle its online ad management. ChaCha allows users to enter their keywords as with a regular search
engine, then transmits those keywords to a paid guide, who uses Web resources to return results. It serves video ads in addition to pay-per-click text links alongside its organic results. The company
plans to use Accipiter's AdManager platform to serve ads targeted based on on keyword search criteria that consumers use for search topics. Accipiter's ad marketplace includes 5,000 publishers and
14,000 advertisers, reaching 25 million consumers.