Here's what various pundits and politicians told
Marketing Daily to expect when the new Congress convenes in January:
The return of government oversightRenewed scrutiny
on ads, particularly DTC drugsUrgency to delve into healthcare issuesPressure on FDA for tighter review of new drugsGreater debate on topical issuesEmphasis
in future political campaigns on segmented versus mass marketsThe re-emergence of ad tax talkNegotiated drug pricing for Medicare recipientsMore postal service
reformIncreased minimum wageCut student loans; increase Pell Grants; make college tuition tax-deductibleDouble size of Special ForcesThe end of "politics of
fear" Sources: AAAA, ANA, DMA, Rep. Nancy Pelosi (D-Calif.), Sen. Edward Kennedy (D-Mass.)
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