Heineken International has launched a new global ad effort starring Eva Green as Vesper Lynd in the new James Bond film "Casino Royale," set for a worldwide premiere in London on Nov. 14. The campaign
features the commercial--titled "Waiter"--for TV, Internet and cinema, while Green features in print and outdoor advertising and consumer competitions to win exclusive James Bond prizes.
The campaign is set for more than 40 markets from October through February 2007. The beer is the first in the history of the Bond franchise to shoot its spots using the actual film set. It is also the
only time that lead Bond actors feature in a brand ad campaign linked to the movie. In addition to the appearance of Eva Green, the original Bond-themed music is featured in the Heineken commercial.
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