Aim Tell-A-Vision Group believes U.S.-born Hispanics are under-represented in Nielsen samplings. So it's kicking off a campaign called "Change the Sample" to sell its message. The effort focuses on
cities with large numbers of Hispanic TV viewers, such as New York, Los Angeles, and Miami. The ads--which include TV, print, outdoor and Web--feature a young Hispanic woman with tape across her
mouth. The goal of the campaign is to win Nieslen over to the idea of sampling Hispanics based on birth--U.S. or foreign-born--versus language.